The dry tea's aroma is just right. I definitely do not like an overly perfumey Earl Grey, as many brands are. However, after brewing, the fragrance and taste are almost imperceptible. I don't know if this batch is older, or the recipe has been changed, but I've purchased the same product before and it was more aromatic in the cup. I also must say how disappointed I am that Nuts.com no longer stocks Lapsong Souchong, my ultimate favorite! Nuts.com was one of the few places to find this tea. So sad. :(